I have served as COO to Jennifer Lopez Enterprises, managing Ms. Lopez’s legal, back office and operational affairs, as well as investments and business matters. From 2018 onward, I was also responsible for the development of her beauty and fragrance portfolio, working closely with her management at The Medina Co. In addition to all aspects of formulation, branding, marketing and retail strategy for her forthcoming ventures, I also managed the Fall 2019 launch of her new fragrance line, “Promise,” which debuted as the no. 2 fragrance in over 1200 doors at Ulta Beauty.

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    Research & Insights
    Persona Development
    Campaign Strategy
    Messaging Development